Enterprise Data Lakehouse Strategy with Salesforce Data Cloud
Salesforce Data Cloud ingests hyper-scale telemetry and transactional data streams from AWS S3, Snowflake, MuleSoft, and Core CRM to create a unified 360-degree customer profile.
Data Ingestion to Identity Resolution Pipeline
1. Data Streams: Ingest raw datasets into Data Lake Objects (DLO).
2. Data Mapping: Map DLO attributes to standard Data Model Objects (DMO).
3. Identity Resolution: Apply fuzzy and exact matching rules (Email + Phone) to combine disparate contact records into a Unified Individual DMO.
4. Calculated Insights: Generate continuous aggregate metrics like Lifetime Value (LTV) and churn propensities for Einstein Copilot grounding.